— Case study · Websites & apps
Complex things, made simple.
In 2018, Fusionary helped StockX launch a news site built on a flexible WordPress CMS platform that enabled their team to create rich product experiences and generate organic traffic.
— What shipped
Translation into over 10 languages
Landing page builder for social media campaigns
Header and footer synced with stockx.com
Algolia search indexed across the main site
Migration from 500 to 3,500+ content pieces
— The brief
In 2021, a dynamic redesign elevated StockX again and gave them even more control over their assets and website languages. Today the site can be translated into over 10 languages for customers around the world.
StockX · Global resale marketplace
A news platform translated into over 10 languages for customers worldwide.
01
— The problem
The problem.
StockX sells pop culture memorabilia around the globe and quickly understood the need for a fully functional site that could be translated into major languages — the user experience is much improved when you can read a site in your local language.
02
— How we helped
How did we help?
Our goal with the StockX blog was to make complex things look simple — language selection, campaign landing pages, search, and taxonomy all handled behind a clean editing experience.
stockx.com sync
We replicated the header and footer — “The Bread” — so they stay current with the main site while the page interior stays flexible.
Content modeling & search
Verticals and Brands joined Categories and Tags, and Algolia replaced default WordPress search so blog content is searchable anywhere on stockx.com.
Migration without disruption
Content moved to staging for retagging while production kept publishing; by launch the collection had grown from 500 articles to over 3,500 pieces.
03
— The outcome
The outcome.
Two independent sites now hold value only to stockx.com, driving traffic and search results to the main site — with Google Structured Content improving article visibility.
Multilingual reach
Customers read the site in their local language across more than 10 supported languages.
SEO value consolidated
Working with StockX's dev team, we made two independent sites drive traffic and search value back to stockx.com.
Easy editing at scale
Custom drag-and-drop modules let admins drop in copy, images, or video and reorder freely, with a custom related-articles algorithm behind it.
stockx.com
Live on WordPress with Algolia search and 10+ language support.
— Next
Content platform outgrowing itself? We make complex things simple.
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