— Case study · Digital commerce
Fasteners, found faster.
SPAX, a manufacturer of construction screws and fasteners, needed a long-term partner to boost its digital tools — starting with a website rebuild.
— What shipped
Simplified product search and selection
Automated Product Selection and Sample Request inquiries
Support for multiple sales channels
Learning Center educational content
Improved customer journey end to end
— The brief
Fusionary committed to streamlining SPAX's sales processes by simplifying product search, improving the customer journey, and enhancing the website's overall user experience.
SPAX · Construction screws & fasteners
A brand of ALTENLOH, BRINCK & CO., founded 1823, manufactured in Bryan, Ohio since 2006.
01
— The problem
The problem.
The metal fabrication industry is constantly evolving with new technologies and materials manufactured and distributed worldwide. SPAX needed digital tools that could keep pace and stay competitive.
02
— How we helped
How did we help?
We designed a solution supporting multiple sales channels while handling product selection and sample requests in an automated way.
Simplified product search
Product selection was restructured so specifiers and buyers can get to the right fastener quickly.
Automated inquiries
Product Selection and Sample Request inquiries are captured and routed automatically instead of by hand.
Learning Center
Educational resources give SPAX a content experience unparalleled in the fastener industry.
03
— The outcome
The outcome.
SPAX is one of the most recognized brands in Europe and is sold nationwide through leading home improvement centers, hardware and fastener distribution chains, and a growing number of lumber and building material dealers.
A partnership, not a project
SPAX gained a long-term digital partner to address software and website needs now and in the future.
Streamlined sales process
Automated product selection and sample requests remove manual steps between interest and quote.
Multi-channel ready
The solution supports the many channels SPAX sells through, from big-box retail to building material dealers.
spax.com
Live with automated product selection and sample request flows.
— In their words
“We were looking for a partnership that would help address our software and website needs both now, and in the future. Fusionary's team stepped up to address those needs and to provide solutions to our challenges.”
Mitchell Mahler
General Manager – eCommerce, SPAX
— Next
Product search slowing sales? We make specifying effortless.
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