— Case study · Websites & apps
A new brand, live in 14 weeks.
Seesaw is a platform for students, teachers, and parents to all stay in the learning loop. With the rise of remote and hybrid learning, the demand for online education software increased dramatically.
— What shipped
14 weeks from kick-off to launch
WCAG Level AA accessibility goal throughout
Personalized content by user type
Multi-site CMS for localization
Design built on a brand-new visual identity system
— The brief
Seesaw was getting ready to introduce a new brand identity and needed a redesigned website as well — with an aggressive 14-week timeline to launch.
Seesaw · Learning platform
Students, teachers, and parents all in the learning loop.
01
— The problem
The problem.
High goals, a brand identity still in progress, and only 14 weeks from kick-off to launch — with parents, educators, and administrators all needing to be spoken to differently.
02
— How we helped
How did we help?
During the discovery workshop we focused on messaging and must-have features, meeting weekly to negotiate deliverables so the site could launch on time, within budget, and with as many features as possible.
Flexible scope
Weekly collaboration kept scope honest, trading features against the fixed launch date rather than slipping it.
Brand identity applied
Seesaw's new logo, color guidelines, photography, and illustration library informed design decisions and kept the site perfectly on brand.
Accessibility from day one
WCAG Level AA was a goal through design and development, with regular testing to stay on target.
03
— The outcome
The outcome.
Seesaw launched on time with an on-brand site that speaks to each audience and is ready for growth in Canada, Australia, and the UK.
Accessible by design
WCAG Level AA was part of the entire project, from design through launch, with regular testing during development.
Personalized by user type
Content is categorized for parents, educators, and administrators so the site speaks directly to each person's needs.
Built to localize
A multi-site CMS lets admins customize images and text on key pages, with users routed to their site by geographic location.
seesaw.me
Launched on schedule with accessibility, personalization, and localization built in.
— The work
— Next
Launch date immovable? We ship on time, on brand.
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