— Case study · Product development
A site, and a sales hub.
Custom-built business solutions for order management, customer relations, and business administration — delivered alongside a new marketing website.
— What shipped
Audience groups and objectives identified with the web team
Site architecture and interface design
Layout built to carry large amounts of product information
CMS giving RT London control of the whole site
Sales rep CRM with quoting and asset library
— The brief
We helped the RT London web team identify key audience groups and objectives, then led creative direction and built a comprehensive sales rep tool alongside the marketing site.
RT London · Contract furniture
Product presentation paired with a custom internal sales platform.
01
— The problem
The problem.
Product presentation had to improve while still accommodating large amounts of product information, and the sales team needed real tooling for quoting and administration.
02
— How we helped
How did we help?
We delivered two things at once: a CMS-driven marketing site and a custom sales hub for reps.
Marketing website
Architecture, interface design, and creative direction improved product presentation while carrying deep product information.
Sales hub
A comprehensive sales rep tool with a custom quoting application and asset library, plus a dashboard pulling data from several sources dynamically.
PDF generation
Quotes and price books generate as PDFs directly from the hub for sending to customers.
03
— The outcome
The outcome.
RT London runs its own content and gives reps a single place to quote, present, and administer accounts.
Full content control
The CMS gives RT London control over all aspects of the marketing site without engineering.
One place for sales
Quoting, asset library, and dashboards live together instead of across disconnected tools.
Documents on demand
PDF generation turns quotes and price books into deliverables reps can send immediately.
rtlondon.com
Live marketing site with a custom internal sales hub.
— Next
Sales team stitching tools together? We build one hub that does it all.
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