— Case study · Websites & apps
Decisions made with confidence.
When O-A-K began the search for a vendor to redesign their corporate website, they made it clear they needed a team that could guide them through the process and help them make decisions with confidence.
— What shipped
Discovery process defining business goals and audience objectives
Content goals set before design began
New site architecture and navigation
Rebranding support: artwork, color, standardized fonts
Technical, content, and design issues resolved together
— The brief
Together we tackled technical, content, and design issues and developed solutions that exceeded their expectations — guiding O-A-K through discovery while simultaneously supporting a rebranding effort.
Owen-Ames-Kimball · Construction management
A corporate redesign delivered alongside a full rebranding effort.
01
— The problem
The problem.
O-A-K needed more than a vendor to execute a redesign — they needed a partner who could guide a construction company through technical, content, and design decisions with confidence.
02
— How we helped
How did we help?
We led O-A-K through a structured discovery process, then carried the findings into architecture, design, and a parallel rebrand.
Discovery
We identified business goals and audience objectives, then defined the content goals that would drive the site.
Architecture & design
Site architecture and navigation were established around those objectives, with design following the structure.
Rebrand support
We supported O-A-K's rebranding effort — artwork, color selections, and standardized fonts — in step with the site.
03
— The outcome
The outcome.
A big project for O-A-K, delivered with a process the team could follow and a result that exceeded expectations.
Confident decision-making
A guided process gave stakeholders the context to make technical, content, and design calls without second-guessing.
Architecture built on audience needs
Navigation and structure follow defined business goals and audience objectives rather than internal org charts.
A brand and a site, together
Rebranding work — artwork, color, typography — landed alongside the new site instead of after it.
owen-ames-kimball.com
A redesigned corporate site delivered alongside a full rebrand.
— In their words
“Fusionary has exceeded our expectations. We cannot say enough good things about their project management, design and technical capabilities. We were looking for the best-in-class, and we certainly found it. I highly recommend them to anyone looking for a professional, cutting-edge website, and to those who value a good project experience.”
Rachael Martemucci
Director of Programming & Marketing, Owen-Ames-Kimball Co.
— Next
Redesign feeling overwhelming? We guide the whole process.
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