— Case study · Design

Meijer logo

An extension of the team.

Fusionary has supported Meijer since 2015, working as an extension of their design team to create and deliver thousands of digital banner ads and other vendor marketing materials.

— What shipped

Full access to project management tooling and design files

Work integrated into Meijer's internal workflow

Hundreds of assets produced every month

Continually reviewed and improved design templates

Turnarounds measured in hours when needed

MEIJER

— The brief

With full access to project management tooling and design files, Fusionary works as an embedded design team for Meijer — seamlessly integrated into the internal workflow and delivery process.

DesignRetailDigital advertisingBrand systems
Meijer.com authoring style guide pages showing brand colors and content templates

Meijer · Retail marketing design

Supported since 2015 as an embedded extension of the internal design team.

01

— The problem

The problem.

Hundreds of digital assets are produced every month across vendor programs and campaigns, many with ultrafast turnaround times — sometimes just hours.

Volume at scale
Brand consistency
Hours-long deadlines
Many stakeholders
approach

02

— How we helped

How did we help?

Adhering to brand guidelines matters more at volume, so we continually review and improve design templates to deliver files quickly and accurately.

I

Extension of the team

Access to Meijer's project tooling and design files puts our work inside their existing workflow, not beside it.

II

On brand and on time

Refined templates keep hundreds of monthly assets presenting a standard look across all digital spaces.

III

Work fast, work smart

Photoshop's Generative Fill for AI photo editing saves time on ultrafast assignments while keeping asset quality high.

03

— The outcome

The outcome.

A decade-long partnership producing thousands of digital banner ads and vendor marketing materials on Meijer's standards and Meijer's schedule.

01

Consistent brand presence

A standard look holds across all digital spaces even at hundreds of assets a month.

02

Speed without rework

Improved templates and modern editing tools compress turnarounds to hours without sacrificing quality.

03

A partner who jumps in

Flexibility and willingness to take on whatever is needed keeps the internal team unblocked.

Meijer retail shopping experience

meijer.com

An ongoing embedded design partnership since 2015.

On brand · On time · At volume

— In their words

Fusionary is an outstanding partner. They go the extra mile to provide quality work and ensure our needs are met on time and to our standards. Their flexibility and willingness to jump right in is a true reflection of their dedication and excellence.

Marketing Project Manager

Meijer Inc.

next

— Next

Design team underwater? We plug in as an extension of yours.

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