— Case study · Websites & apps
Sophisticated and simple.
The Frederik Meijer Gardens & Sculpture Foundation builds and maintains an endowment fund in support of the Frederik Meijer Gardens & Sculpture Park.
— What shipped
User-centered design process with audience objectives
Restructured site architecture and navigation
Creative direction extended from the annual reports
Custom CMS requiring little training
Enewsletter and third-party payment integrations
— The brief
After nine years from their last redesign, the Foundation needed a refreshed website that would support high-volume traffic with a very simple content management experience for the Foundation team.
FMGSF · Endowment for the Gardens & Sculpture Park
A refreshed site nine years after the Foundation's last redesign.
01
— The problem
The problem.
A nine-year-old site had to serve high-volume traffic while giving a small team full control of content without deep technical expertise.
02
— How we helped
How did we help?
We led the FMGSF team through a user-centered design process, restructuring architecture and navigation around audience objectives and content requirements.
Audience-first architecture
Key audience objectives drove a restructured site architecture and navigation aligned to real content requirements.
Creative direction from print
We extended the creative direction from FMGSF's annual reports to the web, building a consistent look for visitors and donors.
Easy-to-use CMS
A custom content management system gives the Foundation control over all aspects of the site without heavy training.
03
— The outcome
The outcome.
The Foundation runs its own site day to day, with donations and enewsletter signups handled in the same place visitors already are.
Control without technical overhead
A custom CMS puts every aspect of the site in the Foundation's hands without requiring specialist skills.
Donations in one flow
A third-party payment integration lets donors give without leaving the site experience.
A consistent brand across channels
The web experience now matches the creative direction of the Foundation's annual reports.
meijergardens.org
Live on a custom CMS with integrated donations and enewsletter signup.
— In their words
“Each project that we do with Fusionary exceeds expectations. They've helped guide our organization through several website overhauls and have remained fantastic partners, not just another vendor. We appreciate their technical knowledge, creativity and ongoing attention to our website.”
Executive Director
Frederik Meijer Gardens & Sculpture Foundation
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