— Case study · Digital commerce
The right part, first try.
Detroit Axle is a global retailer and distributor of aftermarket auto parts with millions of customers around the globe. They came to us with a simple, but lofty, goal: create the easiest part-finding experience possible.
— What shipped
Ecommerce site redesigned and rebuilt from the ground up
Fitment data via Auto Plus (ACES and PIES)
“My Garage” for logged-in repeat customers
Integration with the in-store POS system
Duplicate data entry eliminated
— The brief
We brainstormed the customer's experience from the way they search for a product to instilling confidence in getting the right part. The site was rebuilt with all-new layouts and technology, increasing business efficiency by removing duplicate data entry for the Detroit Axle team.
Detroit Axle · Aftermarket auto parts
A global retailer and distributor with millions of customers around the globe.
01
— The problem
The problem.
Detroit Axle sells thousands of automotive components online each day, resulting in high fees from vendor sites. They needed a high-traffic store that could process orders, support sales and service teams, and eliminate those fees.
02
— How we helped
How did we help?
Designing an intuitive interface for thousands of SKUs, multi-channel pricing, and OE fitment patterns took careful design of search, filtering, and vehicle selection.
Digital commerce
Designers and developers integrated existing systems into one storefront, streamlining Detroit Axle's backend business processes.
Site search & fitment
Automotive filter options plus Auto Plus fitment data — an ACES and PIES cataloging solution — give the team full control over product data.
User-centered design
We mapped the unique auto part categories and products so shops and DIYers can find the right component fast.
03
— The outcome
The outcome.
The upgrade produced a streamlined part-finding experience that increased website traffic, increased sales revenue, and saved employee time.
Increased traffic and revenue
A rebuilt storefront with better search and fitment drove more traffic and more completed orders.
Vendor fees eliminated
Selling direct instead of through vendor marketplaces removed high per-order fees and improved overall ROI.
Time back for staff
POS integration removed duplicate data entry, freeing sales and customer service teams for real work.
detroitaxle.com
Live with fitment-aware search, My Garage, and POS integration.
— In their words
“Working with Fusionary has been easy and the company is extremely reliable to come up with a solution to the idea that you have. We needed a new website that not only handled increased traffic, but more e-commerce and user functionality. The developers and designers delivered the perfect end product and we have seen the benefits from day one.”
Mike Musheinesh
President, Detroit Axle
— Next
Marketplace fees eating margin? We build storefronts that sell direct.
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