— Case study · Websites & apps
A catalog people can actually navigate.
Brasscraft Manufacturing Company is one of the world's leading designers, manufacturers and distributors of plumbing products for the new construction and repair and remodel markets.
— What shipped
Custom sync with BrassCraft's internal systems
Products, categories, locations, and media kept in step
Highly customized WordPress back end
Store locator for product availability
Supply lists to save, download, print, or email
— The brief
The latest BrassCraft site carries a catalog of thousands of products across hundreds of categories. We worked with the BrassCraft team to simplify its organization and the ability to find products, with AMBR Detroit designing and developing the custom site alongside us.
BrassCraft · Plumbing manufacturing
Thousands of products across hundreds of categories for new construction, repair, and remodel.
01
— The problem
The problem.
A catalog of thousands of plumbing products across hundreds of categories was difficult to organize and even harder for contractors and distributors to search.
02
— How we helped
How did we help?
We built a custom sync mechanism tying the site to BrassCraft's internal system, then wrapped it in a back end the marketing team could run without engineering.
Custom content sync
Products, categories, locations, and media stay in sync with BrassCraft's internal system automatically.
Customized WordPress back end
A heavily customized admin gives the team control over nearly all aspects of site content, including media.
Findability features
A store locator shows where products are available, and supply lists let users save, download, print, or email selections.
03
— The outcome
The outcome.
The site organizes a sprawling catalog into something contractors, distributors, and homeowners can move through quickly — and the BrassCraft team maintains it themselves.
Simplified product discovery
Reorganized categories and search make thousands of SKUs approachable across hundreds of categories.
Always-current data
The custom sync keeps products, categories, locations, and media aligned with internal systems without manual re-entry.
Tools buyers actually use
The store locator and supply list features turn the catalog into a working tool for the plumbing trade.
brasscraft.com
Live on WordPress with a custom sync to internal systems.
— The work
— In their words
“The new website is both beautiful and useful, and we are so excited it's helping inspire pride in the plumbing craft.”
Digital Marketing Manager
BrassCraft
— Next
Catalog too big to navigate? We make thousands of SKUs findable.
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