— Case study · Websites & apps
Stronger brand, smarter site.
Bobcat of Michiana is a regional dealer providing equipment sales, rentals, and service for the full line of Bobcat machinery and attachments.
175%
Increased website leads
90%
Reduced website costs
284%
Increased sales leads
— The brief
Bobcat of Michiana required a modern digital presence that reflected its reputation for reliability and aligned with Bobcat's corporate standards, while preparing for future growth and ERP integration.
Bobcat of Michiana · Equipment dealer
Sales, rentals, and service for the full line of Bobcat machinery.
01
— The problem
The problem.
Bobcat of Michiana needed a refreshed, SEO-friendly website that met strict brand standards and prepared the company for future ERP integration.
02
— How we helped
How did we help?
Fusionary built a new Payload CMS and Next.js site to modernize design, improve search performance, and align with corporate brand requirements.
Payload CMS for content control
The dealer team owns content and inventory updates directly, with no vendor in the loop.
SEO-optimized brochure site
An SEO-focused rebuild increased local discoverability and positioned Bobcat of Michiana ahead of competitors in search rankings.
Shared design system standards
The site inherits the shared design system used across the Hull ecosystem while remaining fully compliant with Bobcat corporate brand standards.
03
— The outcome
The outcome.
Bobcat of Michiana now operates a fast, brand-compliant website that streamlines management and supports long-term scalability.
Improved search visibility
An SEO-focused rebuild increased local discoverability and lifted Bobcat of Michiana above competitors in search rankings.
Faster site performance
Optimized code and infrastructure reduced load times and created a smoother user experience across all devices.
Simple content management
Teams update content and inventory instantly within Payload CMS, eliminating vendor delays.
bobcatofmichiana.com
Live on Payload CMS and Next.js.
— In their words
“The automatic lead generation in our CRM has given me an incalculable amount of free time to focus on other projects. Our investment in the new websites is expected to pay for itself within a few years, and doing this project with Fusionary has opened the opportunity for marketing expansion drastically quicker than expected.”
Joshua Siefken
Marketing Manager, Bobcat of Michiana
— 04 · The stack
Partners on the build
— Next
Franchise brand standards slowing you down? We build sites that comply and convert.
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